The brief
The client – the no. 1 smoothie in Europe – asked us to help raise awareness within the 23 wards of Tokyo for their three smoothie products: mango, strawberry, and 100% vegetable.
The idea
Under the title of “Go Go Fruit,” the brand and image of Europe’s No. 1 smoothie are communicated through the in-train advertising takeovers – mainly with specially shaped interior posters.
The result
We reached 1.84 million passengers in two weeks and achieved a brand lift (measured in awareness, positive image, and intent to try) of 7-10 times among those who came in contact with the campaign compared to the general public.
Work we have created
These are a few examples of our past work.